Strategy of communication and promotion
Development of visual systems of brand identification with a focus on scaling in the digital environment.
Formation and adaptation of key brand documents (brand book, guide book, logo book, retail book) -presentations allowing to increase the effectiveness of interaction between the team and partners for the purpose of work in the different channels regardless the territory of brand distribution.
Operational design-support of brand activities with a potential to fix the group of the creative specialists to the project. The group is able to work together with in-house brand team or instead of it.
Creation and adaptation the systems of brand identification for the digital environment
Development and design of any style carrier: design of gift sets for an opinion leaders, complex visualization of brand representation at the events, capsule merch collections, art-objects, installation etc.
Creation of the key ideas for marketing campaigns in 360° with a focus on digital, formulation the main message of the campaign and the mechanics of its delivery to the audience.
The development of the concept of the Omni channel interaction with the users with the description of the mechanics, channels and formats.